Integrations into a signup channel
HubSpot rebuild lifted trial signups +48%, SAL-to-customer +25%, clicks to pricing +17%. 309 signups and 123 demos followed across the directory in 7 months.
JustCall competes in one of the most crowded categories in B2B SaaS: business phone systems and VoIP. Buyers shortlist software by whether it works with the tools they already run, which makes integration and comparison pages the acquisition funnel, not supporting content.
The directory was a flat grid of 70+ logos, untouched since launch, never tested against a control, with no tracking on any of it. Every partner page looked the same and said little. Competitor pages had weak differentiation and mismatched CTAs on top of that. The gap wasn't traffic. It was conversion.
Integration Page Rebuild
- 01Started with the flagship: rewrote the HubSpot integration page around the job the integration does for sales and support teams, not the logo pairing.
- 02Rebuilt each page structurally: a new sidebar, tabbed content, section navigation, a clearer path to pricing, and an embedded walkthrough of the integration at work.
- 03A/B tested every major change against a control version, so each new landing page had to prove itself before it stayed.
- 04Turned the winning rebuild into a template for every integration partner page that followed: Salesforce, monday.com, Zoho, and other marketplace listings.
- 05Set up tracking where there had previously been none, so partner pages reported demos and signups for the first time.
CRM integrations (Salesforce, HubSpot, Pipedrive) were prioritised first, highest buyer intent and budget signal. New integrations launched during tenure received optimised pages from day one. Marketplace listings across Apollo, Pipedrive, and other partner ecosystems were owned end to end: copy, positioning, design, and delivery.
Live integration pages:
The HubSpot rebuild alone: +48% trial signups, +25% SAL-to-customer, +17% clicks to pricing, +86% scrolls to footer, all against a control. Proof it was structure, not copy, moving buyers: the sidebar, the tabs, the pricing path, the interactive walkthrough.
Once that pattern won, every later page inherited it instead of starting from scratch, and the channel compounded. 309 signups and 123 demos followed across the directory in 7 months, the first time the surface had numbers at all.